CATWALK4CHANGE - A Runway with a Difference
#CATWALK4CHANGE – A Runway with a Difference
Many thanks to Rebecca Goodyear for her first blog for Beauty Despite Cancer. Rebecca has a hectic social life and it is reflected by her first blog!
Our PR agency was approached by Edita Lovozska of Pret-a-Reporter earlier this summer to work on a pro bono project, #CATWALK4CHANGE. All net proceeds from the event will go to Macmillan and MIND charities, both in themselves good causes. I realise Macmillan will strike a resonance with many readers of this blog, and it saddens me to read the statistic that one in three will go through cancer at some point in their lives. Edita explained to me that MIND was being supported to underline the fact that anorexia and bulimia are mental illnesses, and that they are conditions plaguing the fashion industry. When already fragile figures are being told to drop a few pounds or skip a meal or two by their agencies, it’s little wonder. The fact that these two charities were being supported was enough for me to stand up and take notice; however it’s the stronger message behind the campaign that grabbed my attention.
Angel Sinclair is at the helm of #CATWALK4CHANGE and her organisation, Models of Diversity, is on a mission to change the face of fashion and modelling, rejecting the notion that only a narrow range of race, shapes and abilities are marketable. True to its roots the company have launched one of their most dynamic and thought provoking fashion shows to date.
On the evening of Friday 6th September, #CATWALK4CHANGE will take over east London’s superb art deco venue The Waterlily. There will be two shows, a mature show to highlight the lack of exposure for mature models in the industry, and for the first time ever to our knowledge, a bloggers show where the fashion bloggerati will storm the catwalk. The night is set to be a dazzling affair with pop princess Stacey Jackson set to entertain a host of celebrity A-listers including Denise Walsh, Layla Anna-Lee, Lynda Bellingham, Jane Goldman and Sian Lloyd. Guests will also enjoy a performance from ex Five Star member, Stedman Pearson and a goodie bag to die for featuring products from my favourite brands including Defiant Beauty, Dr Bronner’s Magic Soaps, Jo Wood Organics plus many more. Of performing on the evening, Stacey shared with me: “I’m excited to perform for such a great cause. It’s time to make a change to the industry standard. Age, race and size have nothing to do with beauty. That comes from the inside”
A star studded affair we have indeed helped organise, but attendance alone was not enough for some celebs. Paralympic medallist, Stefanie Reid was so touched by the show that she cleared her schedule in order to strut her stuff down the runway and display her support. Her presence will definitely make some waves in the battle for fashion diversity. We hope to welcome you at the event!
For more information and tickets, visit modelsofdiversity.org
For press info and VIP invitations please contact firstname.lastname@example.org